Seasonless | Sustainable | Significant

We believe that fashion should be Seasonless, Sustainable and Significant. 

We want to encourage conscious consumption, by creating products that are made using ethical and sustainable practices. In order to effect this change, we have invested in local craftsmanship, pure textiles as well as eco-friendly alternatives to production and packaging. 

• Fabrics: We use high quality, natural fabrics that have been grown organically and are biodegradable. Every collection of ours contains a range of 100% sustainable garments.
• Slow Fashion: We encourage slow-fashion by keeping minimum inventory and even creating garments as per order, in order to prevent the creation of additional waste. 
• Seasonless Fashion: By launching one collection per year, we hope to encourage people to buy versatile, high quality clothes that can be worn repeatedly throughout the year, as opposed to throwing them away after a few uses.
• Upcycling: If we have leftover pieces from any collection, we repurpose and upcycle them into new designs, ensuring that no garment created ever goes to waste.
• Zero- Waste: While constructing garments, we save all our scraps and use them in products and accessories.
• Sustainable packaging: Our packaging boxes, notecards and hang tags  are made from 100% recycled paper. Additionally, our garments are packed in reusable drawstring pouches.

Sustainability is a process, and while we have set our wheels in motion, we aspire to gradually become 100% sustainable.